Katie Maynes

Meet Katie Maynes
PR Specialist

Read more about Katie’s work here

Katie’s list of past PR clients is nothing short of impressive.

From national charities the Asylum Seeker Resource Centre, the Ovarian Cancer Research Foundation and St Vincent’s Institute of Medical Research, World Vision and the Cat Protection Society to international swimwear line Lilly & Lime and multiple award winning events agency Event Head, this amazing PR Specialist’s experience helping others step into the spotlight and share their story is undeniable. Katie has a beautiful knack of putting people at ease, leading with the heart and compassion and builds trust quickly with her clients.

Her passion for helping the ‘spotlight shy’ extends to her podcast ‘Business Between Bells’ for parents who are trying to build thriving businesses between school drop off and pick up, and her coaching packages for those who are ready to step in, step up and step out.

We spoke to Katie about her PR expertise, and her exciting plans for her business moving forward.


How long have you been running your business?

Nearly four years so I feel grateful I’m out of the toddler phase!

As the leader of your business, how would you describe yourself?

I have to admit I’ve only started seeing myself as a leader this year (thanks Ami!). As a leader I see myself as open, curious, thoughtful and driven.

What is the biggest triumph in your business so far?

I’ve been very proud of the PR work I’ve done and being able to share the stories of amazing Australian charities in the media.  I’ve loved the results I’ve been able to achieve for the Asylum Seeker Resource Centre Telethon and the Ovarian Cancer Research Foundation’s Grant Announcements. Both are doing incredible work and it is an honour to share this with a wider audience.

Although aside from this, I think my biggest triumph would be recently, amongst the consulting, transforming the model of my business to one which is much more aligned with my values around flexibility, impact and family.

What has been the biggest challenge you’ve overcome in your business so far?

I experienced quite a business slump at the end of last year. Looking back I had been taking on too much for too long and I was close to burnout. I’d lost motivation and I just couldn’t see how I was going to take the business to where I wanted it to go. 

I overcame this by firstly taking an eight week break (I feel very fortunate that I was able to do this). It surprised me how quickly I slipped out of overwhelm and started feeling inspired again. I then won a place in my local council’s LaunchVic Ignite program. This program helped me launch my podcast ‘Business Between Bells’ which lit the fire in my business belly again.

From there I knew that I couldn’t achieve what I wanted without help so I found a coach in Ami which was a huge game changer and also joined an online Mastermind. I have no idea why I thought doing it alone was possible, to play big and achieve our dreams we need support.

What has surprised you the most in business?

The amazing friendships and connections I’ve made with seriously inspiring women has been a beautiful surprise.

What is your favourite part of running your business?

I’ve always been an ‘ideas’ person and often a lot of these ideas got lost when I worked in-house which was always frustrating. I love that now I can implement whatever hair brain idea I like which is extremely fulfilling but also means I’ll never, ever, get bored.

What are you most proud of?

I would definitely say being able to turn my business around in the last year. Coaching is something I’ve wanted to pick up again so to start coaching again and create a much more sustainable business that lights me up is a dream.

What are you looking forward to the most in the next 12 months?

So much! In late January I open the doors to ‘The PR Classroom’ a signature PR course that helps entrepreneurs and change makers do their own PR. This is a combination of my 20 years PR experience and the last few years I’ve spent working with entrepreneurs. I have seen firsthand the incredible way PR can transform a business or brand but I know it is not accessible to everyone and I really want to change that. The waitlist for this is now open for prospective students at https://katiemaynes.com.au/the-pr-classroom

I’m also looking forward to coaching ‘spotlight shy’ clients in the ‘Story Suite’. This is where I blend my PR experience with my Life Coaching. It is a coaching experience where clients will learn the art of storytelling to reach and connect with a larger audience, work through any fears which are stopping them from stepping out from behind their logo and becoming more visible and learn practical content marketing tips and tricks to see them consistently showing up as a contributor in their niche.

On a personal front my daughter starts school so it will be a big year for us and I can’t wait to share these experiences on the ‘Business Between Bells’ podcast.

What is your nugget of wisdom for others going down a similar path?

Work on the foundation of your business as early as you can. Having a solid foundation will be key to your success. Working out your business values and visions are imperative as you can then use them as a compass as your business grows and expands.

Also, you can’t do it alone, as soon as you can afford support invest in it for both you and your business.

How has coaching helped you in your journey?

Before I started working with Ami I was in a position where I’d let my business take the reins and design itself rather than me shape it into the business I wanted it to be.

Ami helped me realise that I had all the power and I was the one who could direct the business in the direction I wanted it to go.

She helped me work out a rock solid plan that I can work to and made me very confident that I’m building a sustainable business that is here for the long haul. We also worked out my strengths and weaknesses which provided some huge ‘a-ha’ moments for me particularly in working out why I was getting stuck in certain areas. 

Most importantly she helped me bring back the business spark that I’d lost and has made me extremely excited about the future direction of my business.