Fiona Johnston is a Chartered Accountant and business strategist with twenty years experience working with small and medium businesses. At heart she’s a champion of good business, and works with founders to create sustainable, healthy, profitable businesses. She launched Peach in 2010 because she wants good ideas to succeed. Good in every sense of the word: an idea that works and gives back.
We regularly refer clients to Fi for financial mentoring, and she presents as part of our Online and Group Business Coaching Programs to help our participants build their financial acumen, and think about profit from a purposeful, heart led space.
Following a successful career working as a marketing and digital technology leader for Australia’s leading independent publisher Hardie Grant Publishing, luxury travel specialist Mr & Mrs Smith Hotels, and global creative communications company WPP Group, Erin has seen first hand the incredible power that marketers and brands wield. After attending SXSW in 2019, Erin experienced what she calls a ‘marketer’s existential crisis’. She took stock of the integral role marketing plays in driving consumption and growth and decided to transform YoungFolks into an agency for change.
Now, Erin and the Young Folks team work with innovators, ground breakers, and game changers who are using business as a force for good. We regularly refer clients to Young Folks for digital marketing expertise, and Erin presents to our Online and Group Business Coaching Programs regarding online marketing.