We believe in creativity

In 2007, Craft Coaching and Development (then known as The Creative Edge) was born from a radical and groundbreaking idea — that creativity has a critical role to play in our businesses and our lives.

At Craft, we believe creative practices —  like nurturing curiosity, using available resources in new ways, taking a big vision from idea to execution, and creating opportunities from the unexpected — aren’t just for artists, but for everyone.

More than that, we believe the world needs people to practice creative ways of thinking, working, leading and living.

We need innovators, dot-connectors, disruptors, pioneers, opportunity-seekers and idea-generators.

We need creative people running purpose-led businesses and leading high-performing, connected teams.

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The world needs people who can find new solutions to the sticky problems and complex challenges of our times.