Bridging the gap between business and creativity
WE HELP
SHOP OUR SELF COACHING TOOLS
THE CRAFT WAY
We focus on strengths
We help you explore your unique strengths, purpose and values to unlock your full leadership and entrepreneurial potential. So you can find your place of greatest impact and innovate, elevate and inspire — in business and in life.
We have deep expertise
We use robust, research-backed diagnostic tools and coaching approaches. We take the expertise that’s usually only available for big corporates and make it accessible for individuals and small businesses. So all leaders at all levels get the support they need to thrive.
We are committed partners
From designing a tailored plan specific to your goals right through to providing ongoing support when our formal journey together has finished. We walk beside you and support you every step of the way.
“Ami challenged me in so many wonderful ways and encouraged me to see how I could be a better leader. All of which was done in a style that was so finely tuned to how my brain needed to hear it, I could hardly believe it wasn’t magic.
If you want to improve, there is no one better for the job than Ami. My experience working with Ami at Craft Coaching has been transformative. I honestly wouldn’t be where I am right now without her. She’s a superstar.”
Sarah Spence, CEO, Content Copywriting
MEET THE TEAM
Ami Summers
Director and Lead Coach
Ami brings her deep appreciation for, and knowledge of, the beautiful intersection between the creative and business worlds to her work as Director and Lead Coach for Craft. She has worked with hundreds of small business owners, entrepreneurs, creatives and individuals over more than a decade.
Gemma Hudson
Associate Coach
Gemma is a performance and life design coach with over 20 years’ experience as an HR and Operations Leader in the professional services and technology industries. She is our Craft Associate Coach, and we match her with clients that will get the most out of her expertise.
Kimberly Lobo
Client Manager
Kimberly brings a foundation of administrative support to her role here at Craft. She is here to provide clients with a friendly, welcoming and happy space to help guide clients as they travel through the coaching journey.
Let’s work together
If you’re self-aware, invested in your own development and growth and curious about yourself — we’re curious about you.
If you’re ready to tap into creative ways of thinking, working, leading and living AND make an impact — we’re here to partner with you and support you on your journey.
