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Creative leadership coaching
for maximum impact.

We see things

Craft Coaching bridges the gap between creativity and business.
We provide the creative tools to unlock your full leadership and entrepreneurial potential, helping you to innovate, elevate and inspire—in business and in life.

We are leadership
development experts.

Knowledge is power, so Craft Coaching delivers deep corporate industry experience at an accessible price. Because we believe that small, purpose-driven businesses can create change, and we’re here to help you soar.

We are committed

With a bespoke, constructive and friendly approach, we help you find your place of greatest impact and support you every step of the way. Each coaching partnership is tailored to your needs—we’re in it for the long haul.

About Craft Coaching and Development

The team at Craft Coaching and Development, led by Ami
Summers, understand that unlocking your
creativity is the key to reaching your place
of greatest impact—both professionally
and personally. Operating since 2007,
we consult to creative business owners
and entrepreneurs, providing bespoke
leadership development and small business



We help you find your place of greatest impact and support you every step of the way.


Who we work with

We work with creative entrepreneurs and women who are determined to explore and create their own opportunities. We work with businesses and individuals who are focused on making a positive difference in the world, and who are invested in making the world a better place.

We work with business owners and individuals who persevere through challenges, adversity and who are willing to do the hard work to get to the outcome. We are curious about our clients, and our clients are curious in themselves. Clients who value self-development and growth, and are self-aware are a perfect fit for Craft. We work with clients who want a long-term, purpose-driven connection with us – we become invested in you and your business and career.


Ami has helped me gain clarity and direction in my business and has given me the tools I needed to free up time and actually be able to work “on” my business rather than “in” my business!

Sarah Mackay Wiggers, Studio Samsara - The Loft and The Sanctuary

With Ami she helps you to work out your strengths, priorities & vision to get you to where you want to be. I left feeling energized and ready to take on the world.

Marina McInnes, Owner Cider Tonic

Ami Summers has an intrinsic gift for helping you find your authentic self and instilling that in your businesses. Her inquisitive and genuine nature is heart warming to be around.

Lauren Murphy, Owner Lauren Murphy Photography

Without the help and guidance of working with Ami, I never would have taken the leap to follow my passion and start my design business.

Kate Britton, Owner A Midday in May

Getting help from Ami has given me the confidence and clarity I had been lacking.

This has turned my business around and given me a set plan and a clear direction of where I want to be.

Jo Daly, Owner Jo Daly Interiors

We have dug deep to get to the core values of who I am as a person and what my passion and business means to me.  I thank her dearly for all she has done and continues to do to help my business and personal self grow.

Kellie Robinson, Owner - Colour of Life Photography

I would highly recommend Ami to anyone needing support, direction and clarity in their business. She has a really supportive approach that makes the whole process feel achievable and she’s with you every step of the way.

Sara White - Editor and CEO, Styletails and Luxe Pet Guide (United Kingdom)

I have gained streets worth of insight through the combination of diagnostics and situational coaching and in just a few short months have learnt skills that will last me a lifetime.

Kathryn Anderson - Director, Viva Physio

Being a ‘two man team’ can sometimes be challenging and having a third person (Ami) on the side to discuss ideas, set goals etc has been a great addition to our business. Coaching has made us accountable and keeps us on our toes with timelines for our business.

Marcus Hanley and Jackie Payne, Owners Peninsula Nut Co & Humpercrunch

Within a few sessions using and discussing some really powerful diagnostic tools, I was able to identify my areas of strength as well as things that were holding me back… I cannot recommend Ami highly enough.

Julia Gottlieb, Creative Director Amadeus Brand

Would you like to unlock your leadership and entrepreneurial potential? We can help.