Bridging the gap between business and creativity

coaching small business

Coaching, mentoring and leadership development

We help artists, entrepreneurs, small business owners and teams develop their creative skills and business savvy. Because we believe creative leaders have the insight, ability and drive to change the world.



Explore your unique strengths, unpack your personal barriers and take your next step with confidence.

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Enhance your strategic skills, hone your creativity and develop a sense of purpose, direction and alignment for your business.

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Develop your leaders and create a collaborative and high-performing culture to help your organisation innovate and grow.

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small business leader kit


Your personal coaching tool for yourself, for your business, for your future. Work through the Small Business Leader Kit at your own pace, in sections or with external support.


We focus on strengths

We help you explore your unique strengths, purpose and values to unlock your full leadership and entrepreneurial potential. So you can find your place of greatest impact and innovate, elevate and inspire — in business and in life.

We have deep expertise

We use robust, research-backed diagnostic tools and coaching approaches. We take the expertise that’s usually only available for big corporates and make it accessible for individuals and small businesses. So all leaders at all levels get the support they need to thrive.

We are committed partners

From designing a tailored plan specific to your goals right through to providing ongoing support when our formal journey together has finished. We walk beside you and support you every step of the way.

Meg Watson – Owner
Meg Watson Jewellery

My work with Ami has been invaluable for my business. It helped me get a lot clearer on my ‘why’ in the business and the steps I need to do to get to the next level of where I want to go.

It has helped clarify what my values are in the business and also my strengths. Getting a greater understanding of my own strengths and learning style has also made me get clearer on what things I can do easily, and what things would be good to outsource… a game changer.

I have worked with Ami one-on-one and also in a group setting, and both have been truly magical experiences, with learnings that I apply in my business everyday.



Director and Lead Coach

“I believe that creative entrepreneurs running purpose-led businesses can have a meaningful and positive impact on the world. I can’t wait to help your business make its greatest impact.”

Elicia Duczmal


Program & Client Support Manager

“I absolutely love supporting small business owners, and feel a great sense of achievement knowing that I can make a difference in someone’s life.”

If you’re self-aware, invested in your own development and growth and curious about yourself — we’re curious about you.

If you’re ready to tap into creative ways of thinking, working, leading and living AND make an impact — we’re here to partner with you and support you on your journey.